Michelin
Michelin
Michelin works hard to engage with their online audience and liven up the tire business in a fun and colorful way. They also work to support greater social and education efforts for their consumers. I created a series of eye-catching branded content for various Michelin campaigns, including illustrated infographics, social posts, and guides. The subject matter ranged from fun facts about dining inspired by their restaurant guide to information and advice on safe driving geared towards teens.
Category Design / Illustration / Infographics / Print / Social
Role Art Direction / Design / Illustration
Agency Ketchum
Keep Thanks Moving & Meal of a Lifetime Infographics
Beyond the Driving Test
How do you prepare young drivers for the road and help them avoid preventable crashes? Michelin teamed up with FIA’s Action for Road Safety to create a campaign aimed at educating teen drivers. I created a collection of resources for “Beyond the Driving Test”, including a printable Glove Box guide and infographics to be accessed from their microsites.
The overall campaign was a success. It received a ton of press and a Campaign of the Year Award for Community Relations from PR Week. Read more about it here: Link
Formula E Championship
Michelin had ambitions to position themselves as a leader in sustainable mobility and technological innovation. What cooler way to achieve that goal than through road racing? With that in mind, Michelin partnered with Federation Internationale de l’Automobile (FIA) to bring its Formula E Championship to life.
Formula E Championship, an all-electric vehicle racing series, made its American debut when it took to the streets of Miami and Long Beach, California. Through the series, they succeeded in bringing the sport closer to the public and driving awareness to their cause. Advances that were made as part of the race contributed to the development of more efficient and sustainable mobility. Plus, my animated infographic was a hit. It was posted on several news outlets.
